Marketing

Remarketing, Not Reinventing

By Mike Harris
Changing Neighborhoods, Part 2 The average Protestant church in the U.S. was founded in 1940. Yours might be a little older or a little younger than that, but unless you’ve … read more

Learning from Kodak

By Jessica Miller Kelley
Kodak—long the most esteemed name in the camera business—declared bankruptcy last month. Many business analysts have been discussing the reasons for the esteemed… read more

Your Church Website: How (Not!) to Update It

By Myca Alford
I am a member of a 200-soul Missouri Synod Lutheran congregation outside the Nashville area. I have always been shocked and appalled that my church didn’t engage in what I… read more

Attracting People in Your Community (Part 1)

By Debi Nixon
I graduated college with a degree in marketing. I spent four years studying how to persuade customers that a particular product or service would be the answer to their needs… read more

Personal Branding: Is It Destroying Civilization?

By Len Wilson
Remember Ickey Woods? He played running back for the Cincinnati Bengals in the late 80s and early 90s, when they were actually decent. He invented a special end zone dance called… read more

Improve Your Communication: Q&A with Kem Meyer

By Kem Meyer
Your church has a valuable message to share. But before people in the congregation or community encounter that message, they encounter you. What are you saying? How are you… read more
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