Len Wilson
Better Song Backgrounds
My favorite way to do song backgrounds in worship is not shifting blobs of color. Most large, contemporary-style worship services have settled into a routine for worship…
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Article Screens in Worship: Top 10 Questions
No matter what happens at seminars and conferences on images in worship, when it comes to Q&A time, it's always the same basic set of questions. These are the basic concepts…
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Article Five Sensory Strategies
In Experiential Marketing, author Bernd Schmitt articulates a typology to replace the “features and benefits” approach to advertising, which has dominated marketing…
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Blog Personal Branding: Is It Destroying Civilization?
Remember Ickey Woods? He played running back for the Cincinnati Bengals in the late 80s and early 90s, when they were actually decent. He invented a special end zone dance called…
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Blog Baptism Dilemma
At this point, a lot of my childhood memory is indistinguishable from my childhood artifacts. What I think I remember in many cases is nothing more than knowledge of a Polaroid or …
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Blog 'Attractional' vs. 'Missional'?
Talk about spectacle. 13,000 people. Rock concert quality music. Gobo lighting. Standing room only seating for… a church conference? This, my friends, is a photo of…







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