Maurilio Amorim
Managing Expectations: The Importance of the Weakest Link
Managing expectations is critical in every organization. But it is especially important in the service-oriented businesses where one’s last experience can ruin years of a…
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Blog Come Back, Easter Crowd!
Easter is often a wasted opportunity for churches. “Easter attendance looks good in the reports, but the extra people show up for that Sunday but they don’t come back…
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Blog The Vocal Minority
The vocal minority is the bane of every dynamic leader’s existence. While 98 percent of your organization might be content, it’s usually the discontented two percent …
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Video After Christmas: A Reason to Return
Maurilio Amorim shares why it's important to give visitors a reason to return after Christmas.
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Blog First Impressions
“You never get a second chance at a first impression,” sounds like a tired cliche your mother used to get you to comb your hair as a teenager. But I must say that, too …
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Blog Churches and Line Extension
Churches cannot grow strong using a side-door strategy. Side doors are everything else a church does besides teaching the gospel and helping people grow in their faith. Somehow…
About This Author
Maurilio Amorim is CEO of The A Group, a media, technology and branding firm in Brentwood, Tenn., that he started in 2001. He consults with some of the country’s largest ministries, leading churches, and Christian publishers.
His professional career began in the church world first as a Youth Pastor, then as an Education Pastor and later as an Executive Pastor of a fast-growing megachurch in the Nashville area.
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